Always Forward

Client: CALIA | Dick’s Sporting Goods

Agency: Badger/Futura Collective

Women today lead full, active lives and want fitness gear that can keep up. The “Always Forward” campaign celebrates how CALIA empowers women to move confidently on their own terms, wherever they are and however they stay active.

With more consumers shopping directly through social platforms instead of in stores, we made sure our content was made to move. It was optimized for Reels, easy to shop, and designed to stop the scroll.