CALIA Dick’s Sporting Goods

Always Forward

Art Director: Brooke Adler

We were asked to reframe CALIA as the brand that takes women from start to finish, no matter how they choose to stay fit. We came up with the campaign “Always Forward” to show how CALIA champions women on their individual fitness journeys no matter where they’re at. My partner and I came up with the campaign, the visual direction and I wrote the email and social copy that came after the video launch.