A Drop Away
September Vogue 2023 | Harper’s BAZAAR
Olay’s science has long set the standard in skincare, and the launch of Super Serum was no exception. As the first serum of its kind, just one drop delivered the power of five serums in a single, low-pH formula. It was a breakthrough made possible by Olay’s decades of research and innovation. Our print campaign highlighted how Olay’s science delivers powerful, visible results with less effort, not more.
We started with a simple insight: people want results, but they don’t want a complicated skincare routine.
We also teased the campaign on social media to reach younger audiences who might not catch a print spread. Quick, engaging posts spotlighted the serum’s standout benefits and helped spark early buzz.
The launch earned press coverage in outlets like Allure, Elle, and Refinery29, adding even more momentum.
Manifesto
Legacies are built by believing in something.
At OLAY, we believe in science.
We believe in perfecting formulas.
Obsessing over the right ingredients.
In clinical trials that are 10x larger than average.
We believe in 100+ scientists behind every jar.
In testing on real faces,
And then testing again.
We believe in waiting until the science is perfect
To reveal game-changing breakthroughs—
Like our OLAY Niacinamide,
Like Retinol24,
And now Super Serum.
We believe in science—
The right science.
In innovation, year after year.
In transformation that matters.
OLAY.
Your best skin is only one drop away.