Olay Skincare
September Vogue 2023 / Harper’s bizarre
After discovering what a low-pH formula can do for skin, Olay created the ultimate super serum by combining five serums into one. I helped concept and script an 11-page spread that marketed the serum in a way that both new and old consumers would gravitate towards.
Our Answer: Olay innovates with superior science, the industry follows, and millions of women’s skin is transformed.
Manifesto
Legacies are built by believing in something.
At OLAY, we believe in science.
We believe in perfecting formulas.
Obsessing over the right ingredients.
In clinical trials that are 10x larger than average.
We believe in 100+ scientists behind every jar.
In testing on real faces,
And then testing again.
We believe in waiting until the science is perfect
To reveal game-changing breakthroughs—
Like our OLAY Niacinamide,
Like Retinol24,
And now Super Serum.
We believe in science—
The right science.
In innovation, year after year.
In transformation that matters.
OLAY.
Making skincare a science since 1952.
Your best skin is only one drop away.