Scientists as Influencers
Agency: Badger/Futura Collective
While Olay has always invested in research, clinical testing, and proven ingredients, that story hasn’t always been front and center.
We wanted to change that by bringing Olay’s science and the brilliant women behind it into the spotlight through a social-first series.
I partnered closely with Olay’s in-house scientists to script and shape content that highlighted their expertise while breaking down the real benefits behind Olay’s core products. The goal was to make skincare science feel smart, digestible, and genuinely fun to watch.
We also pitched a series of scientists launch events that got influencers talking about Olay on social.
Results
Total Impressions: 97,141
Total Likes: 14,350
Total Engagement: 15,875
Total Instagram followers targeted: 532,900
This wasn't just about promoting products. It was part of a bigger mission. In 2020, Olay launched a 10-year initiative to double the number of women in STEM and triple the number of women of color in STEM by 2030. Our series helped support that vision by showing young girls what science looks like in real life and who it looks like too.
