Olay Skincare
Scientists as Influencers
Agency: Badger/Futura Collective
Olay has been transforming skincare since 1952. Their secret? Science. To bring years of research, ingredient efficacy, and clinical testing to the public in a palatable way, we worked with the amazing female scientists behind Olay to create a social-first series that was not only informative, but fun to watch.
I worked closely with each scientist to script and execute each post in a way that showcased their craft and core product line. Don’t quote me (or do), but the series is still a part of Olay’s socials today.
