Make it Legendary
Agency: Badger/Futura Collective
Ultimate Repair for Legendary Hair.
Wella wanted to break into the consumer market with their newest Ultimate Repair Serum. Knowing that consumers respond best when they can see results, we created a 90-second teaser that clearly demonstrated how the serum repairs hair better than any other.
Following the TVC campaign, we released stylized product demos on social to show the drastic results of the serum.
#WELLAULTIMATEREPAIRPARTNERS
Knowing the power that influencers have on the haircare community, we suggested a few strategic partnerships that helped make the serum go viral.