Sol De Janeiro
Agency: Casual Films
An OOH Activation that makes you go “OOH…AHHH.”
We’ve all dreamed of that perfect summertime: one of connection, self-confidence and the feeling of true freedom. That insight led us to win a global billboard pitch for Sol De Janeiro. We wanted this to be transportive, and for audiences to feel like they could reach out and touch everything before them, so we worked with a VFX team to bring our “break the frame” concept to life.
The Idea:
The scene captures the essence of summer with a vibrant yellow border. A hand extends, offering the Bum Bum cream to our audience, creating a striking 3D effect. Sand stretches across the mid-ground, leading to our Rio backdrop. Dream-like clouds drift overhead, lending a sense of gentle movement.
The Result:
We took viewers on a joyful, action-packed journey through one friendship group’s summer, where the three core products appear at every step of the way.
Locations: Times Square, Picadilly Circus, London Heathrow Airport
